Sunday, April 20, 2008

Vietnam refuses to host Miss Asia 2008


The Vietnamese government permitted Tien Phong Newspaper and the Bank for Investment and Development of Vietnam (BIDV) to host Miss Asia 2008 pageant but the hosts have withdrawn from this project.

Deputy Prime Minister Nguyen Thien Nhan last October approved Tien Phong and BIDV’s scheme to host Miss Asia beauty contest in Vietnam this year.

However, Tien Phong Newspaper’s Chief Editor Duong Xuan Nam has said that they decided to not host this event because of failures in negotiations with the Hong Kong partner.

According to Nam, they sent a mission to Hong Kong to negotiate with Miss Asia organisng board on details but after three months of talks, the two sides couldn’t reach an agreement. The major reason, Nam said, is that the host country has few interests.

“We considered this is a chance to promote Vietnam’s image so BIDV decided to finance US$2.5 million for this contest. But the things that Vietnam can earn from this event are too small compared to our investment. We can post only 1-2 advertising panels in Hong Kong, have to buy broadcast rights, while the time for advertising Vietnam on TV is short,” Nam said.

Moreover, Vietnam’s role in organisational tasks would have been limited because the Hong Kong partners wanted to bring their entire team to Vietnam, from the jury to the MC. The host country is simply the contributor of money, place and infrastructure for Miss Asia contest.

Miss Asia is an annual event held by Hong Kong’s ATV channel. Last year Vietnamese model Huong Giang took part in Miss Asia 2007 in Hong Kong.
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