Inner-network call package war anticipated | Look At Vietnam - Vietnam news daily update

Inner-network call package war anticipated

November 12, 2011 about Uncategorized

LookAtVietnam - Undercurrent waves have been raised on the telecom
market. Telcos rush to offer big preferences for inner-network call packages in
order to attract more subscribers.

Right after Beeline’s “billionaire package” finishes on October 31, VinaPhone,
one of the three biggest mobile network operators in Vietnam, launched the “10
minute call” package with attractive preferences, applied to all VinaPhone’s
MobiFone’s and VNPT’s fixed line subscribers.
A representative of VinaPhone revealed that the launching of the service package
aims to retain subscribers.
The “Beeline’s effect”
The “billionaire package” and the super-cheap mobile phones launched into the
market by Beeline in the period between September and October, proves to be the
biggest wave on the mobile telecom market so far this year.
The promotion campaign activated by Beeline once drew the special attention from
the public, and Beeline’s services have become the choice of many families and
offices.
Hoang Hai Yen, an officer of a media company in Dong Da district in Hanoi, said
that she has bought 120 Beeline super-cheap mobile phones and simcards for all
the members of the company and her family members. Previously, officers of the
company used services of different mobile network operators, while they now only
use Beeline’s services.
The works of a media company require the staff to communicate with each other
regularly. Yen said that in the past, she had to spend 300,000 dong a month on
call charges. But now she has to pay 20,000 dong only.
“It is clear that the Beeline’s package is much cheaper than that of other
network operators,” she said.
Yen has also purchased 5 Beeline’s mobile phones for her family, saying that
since the mobile phones were put into use, the mobile phones using Viettel’s or
MobiFone’s services have been put idle.
In general, when mobile network operators launch super cheap packages in sale
promotion campaigns, they mostly target general school and university students,
while the preferences are only applied for a certain short time. Therefore, when
promotion campaigns finish, people would leave the network operators for others
and shift to use other more attractive packages.
However, Beeline applied a special policy for its sale promotion campaign. It
offered “super-cheap” fees to the subscribers with the subscription prefixes of
0993 and 0995 for a long period of 10 years. By doing so, Beeline not only can
attract new more users, but also retain clients for at least 10 years.
It is clear that the package has changed the habit of using mobile phones for
communication and has created “Beeline offices”. It is very likely that the
clients using the “billionaire package” would become a loyal subscriber of
Beeline, if the quality of Beeline’s services is okay.
The war in inner-network call packages begins
Like Beeline, Vietnamobile is considered one of the small mobile networks in
Vietnam. The biggest success of the network operator is the launching of Maxi
Talk package into the market which has helped attract a big number of
subscribers.
Maxi Talk of Vietnamobile allows people to talk all the day long with just 5000
dong. Maxi Talk, the backbone of Vietnamobile got the title “the most excellent
package of 2010” granted by the Ministry of Information and Communication.
According to Elibabete Fong, General Director of Vietnamobile, thanks to Maxi
Talk, after one year, the mobile network operator has attracted millions more
subscribers, who are students and office workers. By January 2011, the network
had attracted 10 million subscribers.
Meanwhile, Beeline’s number of subscribers has increased by nearly 400 percent
just after 1.5 months after it launched the billionaire package.
Experts believe that inner-network calls will bring more opportunities to small
network operators, while they do not have advantages in inter-network calls,
because it still depends on connection fee policies applied by different network
operators.
Source: TBKTVN