For a half of the year, Thang, the owner of a real estate firm in Hanoi, has become a familiar customer of a restaurant of a hotel on Lang Ha Street. Thang goes to this restaurant to enjoy the famous pho there.
The restaurant offers six types of pho, which are priced from VND 70,000 to VND750,000 dong ($3.5-37) a bowl. At popular pho restaurants, the prices only range from VND20,000-30,000/bowl.
The pho at this restaurant is very expensive because it uses special beef, which is imported from the USA, Australia and Japan. A bowl of pho with Wagyu beef from Australia is priced VND220,000 ($11). The price is VND125,000 ($6.5) for a pho bowl with beef imported from the US and it is up to VND500,000-VND750,000 ($37) for pho with Kobe beef from Japan.
The restaurant manager told VietNamNet that he was unexpected to see such a high number of customers who choose the most expensive kind of pho here. Notably, they order the special pho for themselves, not for guests.
The price for a bowl of pho with Kobe beef is equivalent to a feast for four people.
Thang, who has become a regular of this restaurant for a half year, said that he chooses restaurants to avoid food poisoning.
“I don’t think that I go to this restaurant to show off my wealth. It is simple that I can pay VND750,000 for a pho bowl that I think it is safe and delicious,” Thang explained.
Thang visits this restaurant twice or three times a week. He also takes his family, including his parents, his wife and two children to this restaurant.
“The Vietnamese economy is developing strongly and there is a class of wealthy people, who don’t care about money. I often see families of three generations who come to my restaurant to eat our special pho at the weekend. They pay nearly ten million dong for the breakfast,” the restaurant owner said.
This restaurant has special customers who have ordered the special pho for two years. They have special seats there. The restaurant has 150 seats and they are all occupied from 7-9am, the time for breakfast.
Not only breakfast, wealthy men in Hanoi go to hotels to take lunch and dinner to feel safe.
Thuy Anh, PR manager of a big hotel in Hanoi, said that the hotel’s restaurants previously served foreigners but now the situation has changed. Many Vietnamese people, both individuals and families, go to the hotel for meals. The hotel has had to change its menus to serve these customers. The price is at least VND650,000-700,000 for a person.
The number of individuals and families going to luxurious restaurants to have safe and delicious meals is also rising. These restaurants have offered menus with a lot of vegetables and healthy food to serve the rich, who are not afraid to spend money to get the best for their health.
According to the Health Ministry, the ratio of people who contract cancer in Vietnam in 2010 is 181.3/100,000 for men and 134.9/100,000 for women. In 2000, the rates were 146.6 and 101.6/100,000.
The latest research conducted by the HCM City Cancer Hospital shows that one third of the cancer patients have problems with food.
Cam Quyen
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