Chuck Kuhn's Asia in Photos: Hard Rock Cafe hits Vietnam

Friday, November 27, 2009

Hard Rock Cafe hits Vietnam

Hard Rock Café hits Vietnam

Vietnam’s first Hard Rock Café will open in downtown Ho Chi Minh City next month, according to a recent press release.

The café at Kumho Asiana Plaza, 39 Le Duan Boulevard in District 1, will be run by Viet Thai International, well known in Vietnam as the owner of Highlands Coffee. Viet Thai plans to open a total of four Hard Rock Cafés in Vietnam.

Hard Rock Cafés traditionally offer standard American café fare, like burgers and fries, alongside a soundtrack of all hard-rock tunes. The cafés also host live concerts and sell collectibles and music-related merchandise that adorn the walls.

The first Hard Rock Café was founded by Americans Isaac Tigrett and Peter Morton in 1971 in London. Currently, the 127 Hard Rock cafés, some 12 hotels and casinos operate in more than 52 nations and territories

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They say "

“I can’t say what made me fall in love with Vietnam - that a woman’s voice can drug you; that everything is so intense. The colors, the taste, even the rain. Nothing like the filthy rain in London. They say whatever you’re looking for, you will find here. They say you come to Vietnam and you understand a lot in a few minutes, but the rest has got to be lived. The smell: that’s the first thing that hits you, promising everything in exchange for your soul. And the heat. Your shirt is straightaway a rag. You can hardly remember your name, or what you came to escape from. But at night, there’s a breeze. The river is beautiful. You could be forgiven for thinking there was no war; that the gunshots were fireworks; that only pleasure matters. A pipe of opium, or the touch of a girl who might tell you she loves you. And then, something happens, as you knew it would. And nothing can ever be the same again.”
― Graham Greene, The Quiet American

Tips on Travel to Vietnam

It's always warm in Southeast Asia apart from high mountains, so leave the heavy clothing at home. Cotton and breathable fabrics are always better than synthetics -- although cotton does wrinkle a lot when traveling! December through April is roughly the dry season in that region, although it can still rain a little. December is a good time to go in terms of temperature -- cooler than in the humid summertime. Either way, wearing more clothing (shirt sleeves and long pants) is always more respectful towards the Asian culture, especially when visiting temples and rural areas.