HOUSTON – Traditional airlines once boasted that they had nothing to learn from budget carriers.
That’s no longer the case as the global economic meltdown forces legacy carriers to find new ways of making up revenue lost when high yield travellers deserted the front of the aircraft.
Continental Airlines, which has reported a second quarter 2009 net loss of US$213 million, will seek to boost revenues at the expense of passengers.
It is increasing domestic checked baggage fees by US$5 for customers who do not prepay those fees online, effective immediately.
It is also raising the telephone reservation booking service fee by $5.
The carrier said other revenue initiatives would be announced, “when implemented”.
In the latest round of staff cuts, Continental is dumping 1,700 positions across the company.
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