Saturday, May 10, 2008

Locally-made laptops flutter

Vietnamese producers hoped to have no international rivals for their low-cost laptops but their dream hasn’t become true.

There is fierce competition among big names like HP, Acer, Dell and Toshiba in the market segment for laptop models of $500-600/unit so locally-assembled laptops can’t compete in terms of price.

In August 2005 when GCC, the distributor of Seagate hard disk drives in Vietnam, launched a low-cost model of laptop at $699, Acer immediately introduced models of similar configuration, which had prices a little bit higher. With famous brand, good after-sale services, Acer laptops were favoured.

Other local producers also announced low-cost laptop model plans but these plans were not implemented as famous producers continuously slashed the prices of their laptops subsequently.

Some producers have tried to compete with foreign rivals in the market segment for low-cost laptops but they are now virtually corpses among the living.

The sales of V-Open, which is invested in by many electronic, computer component and desktop producers and distributors, is around 100 laptops per month. Launched onto the market in January 2007, V-Open targeted selling 1,000 laptops/month. Some strategic shareholders are withdrawing their capital from this joint venture.

FPT Elead began manufacturing laptops three years ago to provide for IT projects but they had to stop this project two years ago when they couldn’t find any clients. The laptop project was kicked off again this April but this time FPT is only producing 250 units for a project.

CMS, a subsidiary of CMC Group, also halted their laptop project for a time and then resumed it in September 2006. The firm is pursuing this project with around 5-6 models on the market. Its laptops are available at some laptop supermarkets like Hoan Long and Mobile World.

According to Mobile World, it sold a total of 61 CMS laptops in March and April 2008. Asked how many laptops did CMS sell in Vietnam of its total sales of 200,000 computers, CMS HCM City Director Le Quang Thanh said: “A very small number and we don’t want to release the number.”

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