Chuck Kuhn's Asia in Photos: CNBC looks at Nike (including its Vietnam operation) - Morning Buzz

Tuesday, February 12, 2008

CNBC looks at Nike (including its Vietnam operation) - Morning Buzz - San Jose Mercury News Sports blog

By John RyanMonday, February 11th, 2008 at 3:14 pm in General news, Radio/TV.
Last night I reviewed a screener’s copy of “Swoosh! Inside Nike,” CNBC’s one-hour documentary that provides a rare, maybe even unprecedented, look behind the curtain of, as the script says, “what may be the most successful marketing machine in history.” It’s a good program — informative and entertaining to anyone who grew up in Nike’s world, though by no means an expose`.
But my first question concerned what wasn’t there: any mention of the company’s labor situation in Vietnam and other developing nations, which was the subject of so much controversy 10 years ago. A press release sent out last week promised a “comprehensive look” at the issue.
Darren Rovell, the sports business reporter who spearheaded the project, assured me today that the labor situation is a prominent part of the final product, which airs at 7 p.m. Tuesday. The omission from the review copy, he said, was due to a down-to-the-wire editing process.

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They say "

“I can’t say what made me fall in love with Vietnam - that a woman’s voice can drug you; that everything is so intense. The colors, the taste, even the rain. Nothing like the filthy rain in London. They say whatever you’re looking for, you will find here. They say you come to Vietnam and you understand a lot in a few minutes, but the rest has got to be lived. The smell: that’s the first thing that hits you, promising everything in exchange for your soul. And the heat. Your shirt is straightaway a rag. You can hardly remember your name, or what you came to escape from. But at night, there’s a breeze. The river is beautiful. You could be forgiven for thinking there was no war; that the gunshots were fireworks; that only pleasure matters. A pipe of opium, or the touch of a girl who might tell you she loves you. And then, something happens, as you knew it would. And nothing can ever be the same again.”
― Graham Greene, The Quiet American

Tips on Travel to Vietnam

It's always warm in Southeast Asia apart from high mountains, so leave the heavy clothing at home. Cotton and breathable fabrics are always better than synthetics -- although cotton does wrinkle a lot when traveling! December through April is roughly the dry season in that region, although it can still rain a little. December is a good time to go in terms of temperature -- cooler than in the humid summertime. Either way, wearing more clothing (shirt sleeves and long pants) is always more respectful towards the Asian culture, especially when visiting temples and rural areas.